DigiMantra Pvt. Ltd.

This Cookie Policy explains how DigiMantra Pvt. Ltd. (“DigiMantra”, “we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website at www.digimantra.com, our web applications, client portals, and any other digital properties that link to this policy (collectively, the “Services”).

We are committed to being transparent about the data we collect and how we use it. Please read this policy carefully to understand our practices. By continuing to use our Services, you consent to the use of cookies as described herein.

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply analytical information to website owners.
Cookies can be:

• Session Cookies Temporary files deleted when you close your browser.
• Persistent Cookies: Files that remain on your device for a set period or until manually deleted.
• First-Party Cookies: Set by DigiMantra directly on our domains.
• Third-Party Cookies: Set by external parties whose services we integrate into our platform (e.g., analytics providers, advertising networks).

In addition to cookies, we may also use web beacons, pixel tags, local storage objects, and similar tracking technologies, which are collectively referred to as “cookies” throughout this policy

DigiMantra uses cookies for a range of legitimate business purposes, including:

• Authentication: To verify your identity and maintain secure login sessions across our client portals and internal tools.
• Security: To detect and prevent fraudulent activity, unauthorised access, and other security threats
• Functionality: To remember your preferences such as language settings, display options, and customised dashboard configurations.
• Performance & Analytics: To understand how users interact with our website and services, identify technical issues, and improve overall performance.
• Marketing & Targeting: To deliver relevant content and advertisements based on your interests and browsing behaviour, with your consent.
• Session Management: To track user activity during a browsing session for features such as shopping carts, project management tools, or form data.

4.1 Strictly Necessary Cookies

These cookies are essential for the operation of our Services and cannot be disabled in our systems. They are typically set in response to actions you take, such as logging in, filling out forms, or setting your privacy preferences. Without these cookies, services you have requested cannot be provided.

• Cookie Name: dm_session Purpose: Maintains authenticated user sessions Duration: sessions
• Cookie Name: dm_csrf_token Purpose: Protects against cross-site request forgery attacks Duration: sessions
• Cookie Name: dm_consent Purpose: Stores your cookie consent preferences Duration: 12 months

4.2 Performance & Analytics Cookies

These cookies collect information about how visitors use our Services, including which pages are visited most often and whether error messages are received from certain pages. All information collected is aggregated and therefore anonymous.

• Google Analytics(_ga, _gid, _gat): Used to understand visitor behaviour, measure traffic sources, and improve site performance. Retention: up to 24 months
• Hotjar (hjSession, hjid): Used to capture heatmaps and session recordings to improve user experience. Retention: up to 12 months
• dm_perf: Internal performance monitoring cookie used to log page load times and system diagnostics. Retention: 30 days.

4.3 Functional Cookies

These cookies enable our Services to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have integrated.

• dm_lang: Remembers your preferred language and locale settings.Retention: 6 months.
• dm_theme: Stores your selected UI theme (e.g., light/dark mode). Retention: 12 months.
• Intercom (intercom-id-*): Used to support our live chat and customer support functionality. Retention: 270 days.

4.4 Marketing & Targeting Cookies

These cookies are used to track visitors across websites and display advertisements that are relevant and engaging. They are placed by advertising networks with our permission.

• Google Ads / DoubleClick (IDE, _gcl_au): Used to measure ad conversion and serve personalised ads. Retention: up to 13 months.
• LinkedIn Insight Tag (li_sugr, bcookie): Used for LinkedIn campaign tracking and retargeting. Retention: up to 90 days.
• Meta Pixel (_fbp): Used for Facebook/Instagram retargeting and conversion tracking. Retention: 90 days.

In addition to our own cookies, we engage reputable third-party service providers whose cookies may be placed on your device when you interact with our Services. These third parties operate under their own privacy and cookie policies. DigiMantra does not control the placement or management of third-party cookies.
Key third parties whose cookies may be present on our Services include:

• Google LLC- Analytics, Advertisin (https://policies.google.com/privacy)
• Meta Platforms, Inc.-Advertising, Retargeting (https://www.facebook.com/policy/cookies)
• LinkedIn Corporation-B2B Advertising, Analytics (https://www.linkedin.com/legal/cookie-policy)
• Hotjar Ltd.-Advertising, Retargeting (https://www.hotjar.com/legal/policies/cookie/)
• Intercom, Inc.-Customer Support Chat (https://www.intercom.com/legal/cookie-policy)

We recommend reviewing the respective privacy policies of these providers to understand how they process your personal data.

You have several options to manage, limit, or disable cookies. Please note that disabling certain categories of cookies may impact your experience with our Services.

6.1 Cookie Consent Banner

When you first visit our website, a cookie consent banner will be displayed. You may accept all cookies, reject non-essential cookies, or customise your preferences by category. You may revisit your consent choices at any time by clicking the ‘Cookie Settings’ link in the footer of our website.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete cookies, or notify you before a cookie is stored. Please refer to your browser’s help documentation for instructions:

• Google Chrome: chrome://settings/cookies
• Mozilla Firefox: about:preferences#privacy
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: edge://settings/privacy

Please be aware that restricting cookies may affect the functionality of our Services and some features may not operate correctly.

6.3 Opt-Out Tools

For analytics and marketing cookies, you may also use the following opt-out tools:

• Google Analytics Opt-out: (https://tools.google.com/dlpage/gaoptout)
• Network Advertising Initiative (NAI) Opt-out: (https://optout.networkadvertising.org/)
• Digital Advertising Alliance (DAA): (https://optout.aboutads.info/)

Cookies are stored on your device for varying durations depending on their purpose. Session cookies expire at the end of your browsing session. Persistent cookies remain on your device until their set expiry date or until you manually delete them via your browser settings.

DigiMantra periodically reviews and updates cookie retention periods to ensure they are no longer than necessary for their stated purpose.

Information collected through cookies may constitute personal data under applicable data protection legislation, including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (India), and the General Data Protection Regulation (GDPR) where applicable.

DigiMantra processes cookie-related personal data on the following legal bases:

• Consent: For performance, functional, and marketing cookies, we rely on your freely given, specific, and informed consent.
• Legitimate Interest: For strictly necessary cookies, processing is based on our legitimate interest in operating and securing our digital Services.

For further information on how we process personal data collected via cookies, please refer to our full Privacy Policy available at www.digimantra.com/privacy-policy.

DigiMantra reserves the right to update or modify this Cookie Policy at any time to reflect changes in technology, legislation, our business operations, or for any other reason we deem necessary. We will notify you of material changes by updating the ‘Last Updated’ date at the top of this document and, where appropriate, by displaying a prominent notice on our website.

Your continued use of our Services following the posting of changes constitutes your acceptance of the updated Cookie Policy. We encourage you to review this policy periodically.

If you have any questions, concerns, or requests relating to this Cookie Policy or our data practices, please contact:
DigiMantra Pvt. Ltd.

Email: [email protected]

Website: digimantra.com

Address: Ground Floor, Plot No. C-212, Industrial Area 8B, Sector 74, Mohali, Punjab 160055.